Online Reputation / Social Media Management
While top-tier media publications hold brand cache, increasingly employees, investors, industry peers and stakeholders are directly searching for and visiting the online profiles of the leaders they are interested in working with.
We help executives harness the power of their owned media channels, strategically building and growing an on-demand community, leveraging the most-up-to-date tools on platforms like LinkedIn and Twitter, and creating a consistent drumbeat of content that tethers to their personal brand and the topics they care to lead on.
Our clients often start off wanting earned press to gain visibility and third-party credibility, but quickly realize the power of building a strategic, engaged community that follows them wherever they go.